Strategic facilitation · France & international Version française

Your organisation doesn't need another method.

It needs a room where people finally say what they think, and a decision somebody actually owns on the way out.

Insuffle is a strategic facilitation firm. We work in English, in France and abroad.

What is strategic facilitation?

It is the craft of getting a group to produce something together, instead of sitting through a presentation. The facilitator does not supply the answer. They hold the frame, ask the questions that unlock the room, and make sure the session ends with a decision someone owns.

We help executive teams turn a strategy nobody argues with into one everybody actually owns.

We don't hand you a report. The answers come from your own people, because they are the ones who will have to live with them.

Sound familiar?

You recognise your own company.

Meetings that go round in circles, week after week.

Decisions taken three times over, because they were never really taken.

The subject everyone knows about and nobody puts on the table.

A strategy that reads beautifully and never reaches the floor.

None of this is a crisis.
It's the normal regime now.

Your company isn't dealing with something complicated, which has a recipe. It's dealing with something complex, which doesn't. That is why the next framework won't fix it.

How we work

Three ways in.

They differ by depth and by what is at stake in the room, not by how long they last.

A facilitated collaborative workshop

A single session

Facilitated workshop

One day, one question, one group. You leave with something written, dated and owned. Useful when a specific subject is stuck.

An executive committee seminar in progress

Your leadership team

Executive team seminar

Individual interviews beforehand, then two days where the committee says what it has been avoiding. This is where alignment is actually built, or not.

Long-term organisational transformation support

The whole organisation

Transformation support

Several months. We design the path with you and stay until the new way of working survives without us in the room.

Our approach

Four movements.
No lecture.

Nobody turns up to explain your business to you. The group works on its own situation, and the output belongs to them.

1

Where we actually stand

The real situation goes on the table, including the part everyone has been avoiding for months.

2

Where we want to get to

The team puts the future it wants into its own words. Not the one on the slide deck.

3

How we go about it

The working rules, written by the team. Not by the consultant, not by the board.

4

What we do on Monday

A dated action plan with a name against every line. Not a list of intentions.

Yoan Lureault, strategic facilitator, founder of Insuffle

Who you work with

Yoan Lureault.

Fifteen years inside the transformation of complex organisations. Former company director, based in Normandy, working across France and internationally, in French and in English.

No theory you could have read in a book. Field work, and the questions that come from having been in the chair.

Proof

What clients say.

Quoted in French, as they were written. We don't translate testimonials: rewriting someone's words is not quoting them.

À mon arrivée à la direction générale, l'organisation était riche de compétences mais en souffrance, avec un besoin fort de sens et de clarification. J'ai fait le choix de l'intelligence collective pour embarquer autrement. L'accompagnement d'INSUFFLE – Yoan Lureault a permis de poser un cadre clair, de redonner de l'élan et de remettre les équipes en mouvement, en respectant les réalités du terrain. Une approche juste, exigeante et profondément humaine que je recommande sans hésiter.
Sophie Boyer-Leroux Director General of Services, French public sector

Prefer to build it in-house?

We train your own facilitators.

Some organisations would rather not depend on an outside facilitator. Fair enough. Insuffle Académie, our training arm, runs the programmes that put the craft inside your teams.

Courses run in French. For an English-speaking group, tell us: we build the intra-company session in English.

The training arm

Insuffle Académie

Certified training body. French public funding schemes apply.

Qualiopi certification, awarded for training activities
Certification awarded for training activities

Questions we get asked.

Do you actually work in English?

Yes, routinely. We run workshops and leadership seminars in English as readily as in French, on site anywhere in France, across Europe, and remotely for distributed teams. International groups, English-speaking subsidiaries of French companies and cross-border management committees are ordinary work for us, not an exception.

What is strategic facilitation?

It is the craft of getting a group to produce something together, rather than sitting through a presentation. A facilitator does not supply the answer. They hold the frame, ask the questions that unlock the room, and make sure the discussion ends in a decision somebody owns. Insuffle designs and runs those sessions for executive teams.

How is this different from consulting?

A consultant hands you a report with their answer in it. We do not. The answers come from your own people, because they are the ones who will have to live with them. Our job is the design of the process and the quality of the conversation, not the content of your strategy.

Where do you work?

Across France and internationally. Insuffle is based in Normandy, near Deauville, and travels. We work on site and remotely. Sessions run in French or English, whichever suits the room.

Who do you usually work with?

Executive committees, leadership teams and management committees, mostly in mid-sized companies. Sometimes a whole department when a reorganisation has left people unsure how to work together.

How does a first conversation work?

Thirty minutes, no charge, no slides. You tell us what is stuck. We tell you honestly whether we are the right people for it. If we are not, you still leave with something usable.

Tell us
what's stuck.

Thirty minutes, in English, no charge and no slides. We'll tell you honestly whether we're the right people for it. If we're not, you still leave with something usable.

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